How to create an online booking system (2023)

An online booking system is fast becoming a fundamental part of running your small business.

But they can be bewildering on first glance – to ease the stress, we’ll explain what an online booking system is and why it would be beneficial to your small business. We’ll also show you what features you should be looking for and some of the best examples on the market.

What is an online booking system?

An online booking system is a platform or software you use to manage reservations for your business services. On top of recording bookings, these systems can accept customer payments online.

Why do I need an online booking system?

As it often makes the process simpler, having an online system will likely boost your bookings as it’s quicker than picking up the phone. Plus, you can take bookings around the clock which is more convenient for customers and for you.

Most systems send out automated texts and emails, so you don’t need to follow-up with customers, saving you time.

Having an online booking system will tell you more about your business. The reporting features give you advanced insights into your business and your customers: think popular products/services, customer demographics and real-time cash flow information.

What features should I be looking for?

A lot of providers have similar features and components, so it’s up to you to pin down what service works best.

Here are the factors you should be taking into consideration.

Customise forms with your own branding

Some systems allow you to put on your own branding like your company name and logo. At times having two different company names involved can be jarring so keeping your own brand will create a smoother booking experience for the customer.

‘Book now’ buttons and widgets for your website

On the topic of smooth booking experience, having a ‘book now’ button on your website can make the process even faster, especially if that’s what the customer has logged on for. They won’t have to waste time trying to find the appropriate page.

Automated emails

As mentioned before, this is viewed as a staple on most platforms. Once a booking is secured, a text or email will be sent to the customer to confirm details. You can use them for appointment reminders too.

Ability to chat to client

(Video) How to create an online booking system free

If the customer/client has a specific request that can’t be catered to on an automated system, it helps to have a chat function. That way, you can discuss the specifics of their request and sort out the booking from there.

Reporting features

Reporting features allow you to see stats and analytics around what’s going on in your business in real time and can save on piles of paperwork.


Easy to access customer support is vital for any platform. However, a 24-hour service would be even better if you frequently have customers who book outside business hours – especially if the system goes down at 4am.


Of course, find a package which fits your budget. Bear in mind that online booking systems also have different payment structures. Payment might be made monthly by you – or it could be paid by commission or made up of user fees.

Booking through social media

Being able to book through social media gives you more payment avenues, upping your revenue. Customers can book with you without even having to visit your site.

External calendar sync

This one is more for convenience. It syncs with the customers’ calendars (mostly Google Calendar or iCal) so they’ve got a note of the appointment. It also links with your company calendars so everyone can be in the know.

What if I use a web builder for my site?

To have a real pick of the features above, it helps if your website and its components were built from scratch. More freedom in the creation gives you more flexibility.

If you built your website on a website builder like Wix or Squarespace, you’re more likely to be restricted. Your main options would be an iFrame embed or a plugin.

An iFrame is like embedding a YouTube video. It’s easy, low budget and keeps people on your site. One of the bigger problems is that you may have little power over how it’s displayed.

A plugin is also easy to set up and doesn’t need much resource – it’s the solution you’d be looking at if you use WordPress. Plugins work well on different devices, though you should be careful and avoid going gung-ho with the. Outdated plugins can cause security issues and if you have multiple plugins from different developers they could clash.

Again, what’s available could differ substantially. For example, Wix has its own booking system, allowing you to customise booking rules and cancellation policies. You can also set time limits for how far in advance a client can book a session, how close to a session they can cancel or reschedule.

(Video) How To Make an Appointment Booking Website

Add a waiting list and choose between different time zones to list the appointment in – cater to your business’ time zone and send it to an international client in theirs.

Third party online booking systems

For those who want to go with a third party, you will have more features to play with, but be aware that it will cost more.


Freemium booking systems give you a general basic package for free, but if you want to grow your business they have increasingly sophisticated packages at higher price points.

  • Online booking system for service-based companies
  • Offers a scheduled shopping solution for social distancing
  • Video appointment booking system
  • Secure communication
  • Can sell coupons for classes
  • Accepts bookings from multiple channels


Free; Basic: €8 (£7) a month; Standard: €25 (£21.50) a month; Premium: €50 (£43) a month.


  • Live two-way calendar sync
  • SMS and email reminders
  • Over 1,500 app integrations
  • Live reporting
  • Customisable questions at booking
  • Take bookings from Facebook
  • Offer home visits
  • Use your own branding


Free; Basic: $9.60 (£7.50) a month; Grow: $20 (£16) a month; Bigger Business: $40 (£32) a month; Enterprise: Bespoke.


These packages are more advanced but that means that they’re more expensive.


  • Automates booking process for clients and admins
  • Admins can override any features that would be used for regular members
  • Can also create internal appointments
  • Regular users can create conditions per space – e.g. minimum or maximum amount of time and time windows where bookings are denied
  • Accepts online payments
  • Mobile-friendly
  • Syncs with other calendar apps
  • Integration with Zapier for easier invoicing and accounting

Pro: $39 (£31) a month; Integrations: $19 (£15) a month; Online Payments: $19 (£15) a month.


  • Customise with your own logo
  • Able to work with your own domain
  • Mobile friendly
  • ‘Book now’ button
  • Facebook widget


(Video) How To Create An Online Booking System from Scratch (script installation guide)

Starter: £7 a month; Standard: £14 a month; Pro: £29 a month.


  • Has many integrations
  • Available in 30 languages
  • Cloud-based
  • Create and deliver invoices
  • Automate all reservation tasks
  • Personalised texts and emails sent to customers
  • Flexible pricing
  • Can sell vouchers and gift certificates


Cost starts at £19 per month.

Cost per transaction

As mentioned above, rather than paying a monthly fee, some packages charge fees per transaction.


  • Has a package for SMEs
  • Mobile first user experience
  • Takes automated payments
  • Manages availability
  • Automates admin tasks
  • Stripe account ready
  • Embed directly into your website


SME System: 2.4 per cent + 40p per transaction, 4.3 per cent + 40p if non-EU card is used.

What about online booking systems in my sector?

Some packages have specific features which you won’t find on other systems. We’ve listed a few of the top specialist platforms based on sector.

Best for salons and beauty therapists


  • Unlimited appointment booking
  • Unlimited team members
  • Track client history, keep notes and stay in contact via integrated email
  • List your business on the Fresha marketplace
  • Book on marketplace, Instagram, Facebook, Google or your own website
  • Remote processing of penalty fees for no-show protection
  • SMS text reminders


1.29 per cent + 20p transaction fee; 20 per cent new client fee

Best for car hire


(Video) How to create an online booking system FREE - FULL WALK-THROUGH

  • Find a vehicle, generate a quote, assign a client and process a booking in less than 20 seconds
  • View and manage bookings and vehicles across multiple sites
  • Obtain manufacturer and DVLA information when adding vehicles to the system
  • Automatically checkthe current balance and credit limit of an account when a booking is placed orchecked out
  • Make informed business decisions with over 80 powerful reports at your disposal
  • Protect your business from high-risk customers with free access to our shared database of problem hirers


Pricing is bespoke – contact Prohire for more info or for a free demo.

Best for restaurant booking


  • Remind diners about upcoming reservations
  • Free online training
  • Around the clock technical support
  • Guests can see real-time availability and reserve a table directly on your website
  • 600+ integrations – customers can book through a number of different platforms including Google, Apple, Instagram, and TripAdvisor.
  • Guest history: know who’s new, who’s returning and who eats out frequently
  • Communicate with guests after their dining experience by responding to their feedback
  • Keep your waitlist flowing, and text guests when their table is ready
  • Quickly see where you can fill gaps in availability


Basic (includes reservation management and a few other tools): £29 a month + £2 network cover.

Best for fitness classes


  • Grow your fitness business and let new customers find you through the BookFit app class directory/marketplace
  • Quickly and easily create a timetable of all of your upcoming sessions
  • Real time class availability and booking
  • If a customer tries to book a class which is full they will be asked if they wish to be added to a reserve list


Basic: £10 a month; Plus: £20 a month; Pro: £30 a month.

Best for online courses


  • External calendar sync
  • Eliminate costly no shows with automatic notifications and reminders
  • Easily track who – and when – cancelled a course enrolment or class registration
  • Take bookings on Facebook
  • Let your customers see what your classes are like using pictures, photo galleries and video – along with class descriptions and teacher bios
  • Simple one-click recurring bookings
  • Integrate with Google Analytics


Solo: $14.95 (£12) a month; Small: $29.95 (£24) a month; Standard: $39.95 (£32) a month; Large: $79.95 (£64) a month.

Finding the best online booking system for your small business

Of course, research is key when finding the best online booking system for your business. Each provider will offer a different set of features. Even if you have the same type of business as a competitor, your needs will be completely different to them. It can be a costly investment upfront, so ensure you get it right before you dive in.

Read more

How online booking systems have improved to make our lives easier

(Video) How to use Microsoft Bookings


How do I create an online booking system? ›

How to Create an Online Booking System in 24 Hours (or Less)
  1. Enter company details.
  2. Add products and inventory.
  3. Customize the Booking Page.
  4. Enable an online payment flow.
  5. Connect booking system to website.
  6. Automate booking notifications.
  7. Create digital waivers and documents.
  8. Assign users and commissions.
22 Oct 2020

What makes a good online booking system? ›

It should make the booking process as simple and easy as possible for customers. This means intuitive navigation, clear steps, and clear information. From a business perspective, systems should be easy to manage so business owners can view upcoming appointments and see key data which helps them to manage staff time.

What type of details is necessary for a booking system? ›

The booking engine should provide your guests with all the information that they may look for- including prices, packages, room types, add-ons, inclusions, and other details, without them having to scroll through your website.

What are the steps in a booking system? ›

3 examples of the reservation process
  1. They check availability and start booking. ...
  2. They fill out the booking form. ...
  3. They fill out required details and documents per guest. ...
  4. They create a new booking. ...
  5. They try to add more to the booking. ...
  6. They enter the payment into the booking system. ...
  7. They complete the guest details and documents.
5 Nov 2020

Which software is used for online booking? ›

Top Rated Reservation and Booking Software in 2022
4Peek Pro Tour Operators99
27 more rows

How do I make a simple booking app? ›

Create a Booking app in 4 steps
  1. Pick a template. Choose a template that suits your needs the best. ...
  2. App layout. Set a navigation bar and determine app design. ...
  3. Install features. Search and install features for your app. ...
  4. Publish.

Why is it important to be efficient when operating an online booking? ›

This means you can streamline all the information and use it to understand your clients better. That way, you can efficiently deliver your services to your clients. Also, by obtaining client info using the booking system, you can make sure the required details are accurate and correct.

What are the challenges of online reservation system? ›

Problems with Online Booking Systems
  • Choosing the wrong booking system for your company's needs.
  • You will need (at least) one expert within the business.
  • Heavily reliant on a good internet connection.
  • A target for cyber criminals.
  • Your business needs to be ready to grow.
14 Oct 2021

How can we improve the booking process? ›

The 7 best ways you can speed up the direct booking process:
  1. Remove sources of customer friction. ...
  2. Implement a user-friendly booking engine. ...
  3. Enable social media booking. ...
  4. Create a smart and intuitive booking process. ...
  5. Save offers and extras for after confirmation. ...
  6. Display clear calls-to-action. ...
  7. Optimise website functionality.
28 Oct 2022

What are the four kinds of possible booking? ›

Online, Offline, Direct and Indirect: Everything About Your Booking Sources | HotelMinder. Get in touch with an experienced hospitality professional.

What are the two types of booking? ›

There are two core types of bookings: 1) Direct Bookings and 2) Indirect Bookings. Within these different types of bookings there are also multiple variations including instant booking (guaranteed booking) and pending bookings.

How do you set up a booking system for a team? ›

Schedule a booking in the Teams Bookings app
  1. Go to your booking calendar and select. New Booking. ...
  2. Select your Appointment type.
  3. Fill out the relevant information. ...
  4. Add optional reminders. ...
  5. Hit Send in the upper left of the screen… and you're all set!

What type of system is a booking system? ›

An online booking system is a software solution that allows potential guests to self-book and pay through your website, and other channels, while giving you the best tools to run and scale your operation, all in one place.

What are requirements of online booking? ›

Basic online booking software requirements:
  • Cloud-based.
  • Payment options (credit card, bank transfer, PayPal, deferred payment processing, cash)
  • Inventory system.
  • Real-time booking.
  • User-friendly interface.
  • Customer support.
  • Integrations with an email marketing software.

Which site is best for booking? ›

  • Kayak.
  • Expedia.
  • Priceline.
  • Momondo.
  • Orbitz.
  • Hotwire.
3 Nov 2022

What is the best online booking system small business? ›

Top 10 Online Appointment Scheduling Software for Small Businesses
  • HubSpot Sales Hub.
  • Calendly.
  • Acuity Scheduling.
  • Doodle.
  • Setmore.
  • Thryv.
  • Vendasta.

Which app is used for booking? ›


MakeMyTrip is a multi-purpose app that can be used for both travel and hotel bookings.

What is the most popular booking app? ›

Interactive Graph of App downloads (Aug 2018)
7 more rows

How do you create a booking form in Excel? ›

Step 1: Go to Tools and select “Create a form.” Step 2: You'll be taken to Google Forms. Now, you'll begin creating your booking form. Step 3: Name your booking form.
You'll want to include a field for:
  1. First Name.
  2. Last Name.
  3. Mobile Number.
  4. Activity Date.
  5. Activity Time.
  6. Number of Tickets.
  7. Comments/requests.

What is the advantage of online ticketing? ›

Saves you time and money. One of the key advantages of an online booking software is the fact it integrates into your website seamlessly, allowing you to accept bookings 24/7. Once a booking has been placed, the system also sends a confirmation to your customers.

What is the objective of reservation system? ›

The primary objective of the Indian reservation system is to enhance the social and educational status of underprivileged communities and thus improve their lives.

How can I make an online booking easier? ›

Now, let's get into the strategies to promote online bookings.
  1. Put a clear call-to-action on your website. ...
  2. Make product descriptions clear and concise. ...
  3. Make the pre-arrival check-in process easy. ...
  4. Reward online bookings. ...
  5. Manage your online presence and reviews. ...
  6. Maintain customer relationships.
22 Jul 2022

What is an example of booking? ›

A booking is the arrangement that you make when you book something such as a hotel room, a table at a restaurant, a theatre seat, or a place on public transport.

What is automated booking system? ›

Automated reservation system is computerized reservation that is ideally suited to dealing with the large amount of information which needs to be extracted in a number of ways.

What is dynamic booking system? ›

Dynamic pricing is real-time, time-based pricing for your hotel reservations. It's an effective strategy employed across multiple industries, but most often in the hospitality and airline industries.

Why is booking system important? ›

The purpose of an online booking system is to allow potential customers to self-book and pay through your website, securely store customer's data, manage your staff and keep your business running long after you've gone home for the day.

Where are booking systems used? ›

Computers are often used to book or reserve air flights, seats in the cinema, rooms in a hotel, tables in a restaurant etc. Â The system prevents double-booking, when an item is booked twice.

What is the difference between reservations and bookings? ›

Difference Between Booking and Reservation

The prime and only difference between them would be that “Booking something” is widely used in British English whereas “Making a reservation” is predominantly used in the Americas.

What is room booking system? ›

Meeting room booking systems provide simple tools for reserving conference rooms and other spaces or resources within an office or shared workplace.

Does Google have a booking system? ›

Make reservations through Search, Maps, or the Assistant and view all your bookings in one place. Use Reserve with Google to plan your week and stay notified through Calendar, Gmail, and your devices.

How much does it cost to build a booking app? ›

What is the typical cost to build a travel booking app for the travel sector? A travel booking app for the travel sector usually costs $7,500 to build. However, the total cost can be as low as $5,000 or as high as $10,000.

How much does a booking software cost? ›

Best Booking Software:
2.StartBookingFree and paid options.
4.FlexBooker$49.00 /mo. for 1-4 employees.
6 more rows
21 Jul 2022

Which booking software is best? ›

The best appointment scheduling and booking software
  • Acuity Scheduling for tech newbies.
  • Picktime for free booking software.
  • for international businesses.
  • TimeTap for customization.
  • Zoho Bookings for managing your entire business.
  • vcita for managing client relationships.

What are the different types of booking system? ›

There are two core types of bookings: 1) Direct Bookings and 2) Indirect Bookings. Within these different types of bookings there are also multiple variations including instant booking (guaranteed booking) and pending bookings.

Which booking engine is the best? ›

What is the best hotel booking engine? According to HotelTechReport's rankings, which are based on real user reviews and software specs, the best hotel booking engine is Cloudbeds, which was voted #1 at the 2021 HotelTechAwards. Other top booking engines include Bookassist, SiteMinder, NetAffinity, and Avvio.

What percentage booking takes? ›

These percentages vary from anywhere between 10% and 20% depending on the location of your property. The hotel base fee also stands at 15%, and this can also rise to a 18% commission charge, if the host prefers to use the member service that recommend.

How do booking platforms make money? ›

We work on a commission-based business model, meaning you pay us a set percentage of the value of each reservation you receive through our platform.

What are the limitations of an online booking system? ›

Disadvantages of an Online Booking System
  • You need internet access. Reliable internet access is required to check reservations and add bookings that are made over the phone. ...
  • You need to be ready for an influx of new customers. ...
  • Not all online booking systems are created equal.

How do I start a small business online booking? ›

However, we collated a checklist that you can turn to to find the right fit for your business.
  1. Write a list of the features you need. ...
  2. Compare. ...
  3. Sign up for a trial. ...
  4. Feed in your business details. ...
  5. Set up availability and services. ...
  6. Create reminders. ...
  7. Customize your booking page. ...
  8. Set up calendar sync and app integrations.
7 Sept 2022

What database does booking use? ›

At, we use MySQL to operate our web site where tens of million of pages are viewed and over 625,000 room nights are reserved every day. This is a lot to ask for our database infrastructure. To be able to sustain such load, we split, shard and replicate our data extensively.

What is the purpose of a booking system? ›

An online booking system is a software solution and reservation system that makes it simple for guests to book and pay for your tours and activities online. Some online booking systems also include user-friendly tools to help you improve efficiencies and boost bookings for your business.

What is a cloud based booking system? ›

All inventory is automatically reduced across all sites when a booking is made from any site, removing all of the manual work from selling your rooms online while maximising your revenue.


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